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Of course, mid-2012 was around the time that MLP was starting to go much wider, the first large scale Bron圜on took place just a few days later, starting on June 30.Īll of this was a self-feeding cycle, the more popular some of these kinds of videos got the more people associated them with each other. This brought in a huge amount of new people who weren't going to mess around with leaked content but who were more than happy to use a Valve approved tool. This culminated with the second thing, when Meet the Pyro was released on June 27, 2012, SFM was made officially public. First, the TF2 trailers (Meet the X), which showcased its capabilities became very popular and kept SFM in the public consciousness. People had been using it since then, but similar to the free-to-play situation, it really exploded in popularity when two things happened in succession. Then there was Source Filmmaker (SFM) which was leaked back in 2007. Why? Because TF2 went free-to-play on June 23, 2011.
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Obviously, there was a huge amount of cross-over between the Garry's Mod users and TF2 players, but the TF2 population absolutely exploded at nearly exactly the same time MLP started to get really popular. I cannot express the importance of this point, it was an expressive outlet to all the teens and early 20 somethings that didn't feel they could draw, or write, or make music. The baseline of making a Garry's Mod video didn't require any actual animation skill, just time and effort. Garry's Mod was extremely versatile and allowed for pretty much anything to be inserted into the sandbox, which meant that when MLP came along in late 2010, it was an obvious choice for many of those gaming fans who also happened to be Bronies. That community practically grew up with YouTube starting in late 2006. Now, people had been making Garry's Mod videos for years. Not only were many people posting actual episodes of the show on YouTube, but tons of people were making fan videos. One place that a large number of Bronies discovered MLP or interacted with others in the fan community was YouTube.
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This is the surface explanation, but the connection runs deeper. One of the most popular game franchises at the time was TF2. This meant that many of them were also likely to be gamers.
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As is well known, a lot of the Bronies were young males (high school to college age), who were active on the internet. Prepare for my inner-Twilight to be expressed!